Brand identity for Charm Sound, a music publishing company founded by Fabrizio San Pietro.

The concept originates from the dual meaning embedded in the name Charm Sound. On one hand, Charm evokes enchantment, emotion and the ability of music to create meaningful connections; on the other, Sound refers to the sonic qualities that define musical expression and identity. The selected logo translates these ideas into a simple and dynamic visual form. A flowing line expands outward from a central point, echoing the propagation of a sound wave through space. The resulting mark combines movement, resonance and clarity, creating a contemporary identity system designed for use across both digital and physical applications.

Brand identity developed in collaboration with Nicola Montecchiari.