JUMP Records
Client
Musicmedia
Year
2023
Role
Art Direction, Graphic Design
Type
Brand identity
Rebranding of Jump Records, commissioned by Musicmedia.
The project involved the redesign of the historic Milan-based label Jump Records, with the aim of relaunching it as an active imprint within the contemporary Italian music industry. The rebrand was commissioned by Musicmedia as part of its strategy to reposition the label for current and future market use.
The new visual identity redefines Jump Records through a contemporary and structured graphic system, designed to establish a clear and modern presence within today’s music landscape. The approach focuses on clarity, flexibility and recognisability across both digital and physical applications, supporting the label’s renewed positioning in the industry.
The project involved the redesign of the historic Milan-based label Jump Records, with the aim of relaunching it as an active imprint within the contemporary Italian music industry. The rebrand was commissioned by Musicmedia as part of its strategy to reposition the label for current and future market use.
The new visual identity redefines Jump Records through a contemporary and structured graphic system, designed to establish a clear and modern presence within today’s music landscape. The approach focuses on clarity, flexibility and recognisability across both digital and physical applications, supporting the label’s renewed positioning in the industry.